A celebration of the couturier – who made your clothes?

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What a season for British style this summer is proving to be.

Following a Royal Wedding which turned out to be a very British red carpet affair as well as an uplifting homily to the power of love, the stars are very much aligned for those supporting and producing British designs on British soil. I can't remember a time when the general public has taken such a great interest in the workmanship and design details of a garment and more for simplicity and quality than ostentatious statements. There seems to be a genuine interest in how art and fashion are really made.

How wonderful was it to read this detailed description of Meghan Markle's wedding dress as front page news of the Sunday Times?

"Made of thick, double-bonded silk cady, it was created using six meticulously placed seams, with three-quarter-length sleeves and a demure open bateau neckline. [...] Hundreds of hours were spent hand-sewing the standout, 16ft veil — made from silk tulle, with a trim of embroidered flowers representing flowers from each Commonwealth country. [...], her attire for the evening reception at Frogmore House was altogether more glamorous. Once again Meghan followed her personal taste rather than royal protocol: the high-neck sleeveless dress, with a skin-skimming silhouette, in a delicate silk crepe, was designed by McCartney."

While Clare Waight-Keller's Givenchy design commission for Meghan was of huge national interest, British designers on all levels are finally finding the support and platforms they need to give customers what they want: individuality, craftsmanship, bespoke designs and timeless, one-of-a-kind style. From the Fashion Revolution's 'Who Made my Clothes' movement to growing events such as the London Craft Week, the skill and time which goes into making fashion and art is no longer niche.

Having recently joined Make it British, the only 100% British sourcing event in Britain and the definitive source of information on British-made brands and UK manufacturing, we were so very excited to have visited the festival of fashion and design that is Make it British live. You can be sure that we'll be exhibiting there in the near future and will let you know so that you can meet us!

As they say themselves, Make it British believe that a product's provenance is of the utmost importance. By buying authentic British goods, manufactured by skilled craftsman using the finest materials, you're helping to keep these skills alive in the UK and I'm so proud to be a London designer, designing, printing and manufacturing beautiful, empowering silk scarves entirely in the UK. It gives me enormous pleasure to be channelling my passion in this way. It's really encouraging to see British labels such as Jigsaw returning to their heritage roots and values by celebrating British creative industries, as they did in 2016 with their organic Native Shetland knitwear collection.

Indeed, as industry commentator Eric Musgrave, the Symposium Chairman at last week's Make it British Live, says on the subject of UK manufacturing,

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use it or lose it

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#BasmaDesign #TextileDesign #FashionDesigners #Givenchy #Azzedinealaia #MakeitBritish #MeghanMarkle