"It’s not enough for me anymore that it’s a beautiful item. I want to know who made it and where it came from" - Emma Watson
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Who made your Basma scarf?
Nowadays there is an interest in knowing more about the clothes we buy and rightly so. And with the Fashion Revolution Week 22 - 28 April on the anniversary of the Rana Plaza on 24 April 2013. The Rana Plaza building in Bangladesh collapsed where 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history.
Fashion Revolution ethos is to influence brands and retailers to be transparent and to radically change the way our clothes are sourced, produced and purchased.
It commissioned a survey of 5,000 people aged 16-75 in the five largest European markets Germany, United Kingdom, France, Italy and Spain, to find out how supply chain transparency and sustainability impacts consumers’ purchasing decisions when shopping for clothing, accessories and shoes. Here are some of the findings;
More than one in three people consider social and environmental impacts when buying clothes
67% of the people would like fashion brands to tell them where the materials used in their products come from
61% of the people are interested in learning about what fashion brands are doing to minimise their impact on the environment and to protect their workers’ human rights
59% would like to know how their clothes are manufactured
68% of the people agreed that the government has a role to play in ensuring that clothing including shoes and accessories is sustainably produced
For Basma Design as a fashion brand, transparency is part of our ideology. We believe in improving processes and everything we do is work in progress but at least we have started on this important and ethical mission and will continue to do so. As a brand our ethos is to make our products in the UK.
Social responsibility is in our DNA. Supporting local economy is a passion of Basma and that has cascaded into the ethos of the business. Our beautiful silk scarves are proudly made in England within the silk industry in Macclesfield Cheshire where once upon a time was the hub of the silk industry.
Silk has been processed in the UK for many centuries before cotton and wool for a simple reason, silk thread can be easily packed and bundled in small package and has high value.
The silk industry has brought social and economic infrastructure same as other industries like the potteries and other industrial towns.
And the silk industry has boomed in England when the French revolutionaries banned silk in France and Macclesfield had the opportunity to flourish. That is when the town established itself as the nation's silk powerhouse, with most of the population making their living on the back of it.
However, When Napoleon came to power, he rejected the revolutionary puritanism and became a powerful patron of French silk. The resulting downturn in Macclesfield led people there to take their knowledge and skills across the Atlantic and found the American industry in Paterson, New Jersey.
Nonetheless the luxury end of the market remained and still is resilient and this is where we manufacture or sumptuous silk scarves. The silk comes from China and comes from a known source. As for the dyes they doe not include any chemicals and in line with EU regulations.
And let’s not forget our scarves are one of the most original scarves’ designs which is created in London. As for our packaging and labels they are manufactured in London.
We are an ethical brand and it is work in progress so we know there are many processes we need to improve on but equally we are part of the revolution in not only being ethical but also being transparent be it with our manufacturing processes or communicating it to you.