Posts tagged London fashion week
“so if I can’t breathe, I’m in trouble” - Karl Lagerfeld

A reflection on London Fashion Week.

The dust has settled, everyone in the industry is back to their normal everyday life and London Fashion Week is almost forgotten. In a few weeks the cycle of planning for the next show in September starts again if it hasn’t already!

Read More
Fashion is freedom: seasonless style

Why the conventional fashion calendar is out of date.

Alexander McQueen said that you’ve got to know the rules in order to break them and I couldn’t agree more. One of our industry’s longest-standing ‘rules’ has always been the fashion calendar.

Read More
SEEKING sustainability

So, what is sustainable fashion and is 100% sustainability even possible?

As you will know, Basma Design is a passionate supporter of sustainable fashion, ethical buying and the Slow Fashion movement more generally speaking. Designed freehand in London and digitally printed in England - in one of England’s most established silk factories – supporting the local economy is as much of a priority for us as making sure we use natural dyes and support local people. 

Read More
Colour is a power which directly influences the soul - Kandinsky

Fashion and interior design; there’s always been strong, unbreakable links between them and, besides shape, form, and texture, the impact of colour has always fascinated me. Much in the same way as architecture has always informed how I design and experiment in the studio.

Read More
Modest fashion and the Modern headscarf

In theory, silk scarves have everything going for them. Indeed, that’s exactly what Shahira Yusuf recently said about Basma Design!

Read More
Quinn, the Queen and the glory of the Silk Scarf

This time of year always suggests two elements to me: reinvention and renewal.  Extended party nights, which last until the early hours, segue into New Year’s resolutions - it’s a time for transformation.

Read More