So, what is sustainable fashion and is 100% sustainability even possible?
As you will know, Basma Design is a passionate supporter of sustainable fashion, ethical buying and the Slow Fashion movement more generally speaking. Designed freehand in London and digitally printed in England - in one of England’s most established silk factories – supporting the local economy is as much of a priority for us as making sure we use natural dyes and support local people.Read More
Fashion and interior design; there’s always been strong, unbreakable links between them and, besides shape, form, and texture, the impact of colour has always fascinated me. Much in the same way as architecture has always informed how I design and experiment in the studio.Read More
Fashion. Fun. Freedom: why it’s all about feelings.
It was Giorgio Armani who once said that “jeans represent fashion democracy” and, besides making the case for denim’s broad social appeal, there is a larger point to be made here about individuality, empowerment and freedom.Read More
This time of year always suggests two elements to me: reinvention and renewal. Extended party nights, which last until the early hours, segue into New Year’s resolutions - it’s a time for transformation.Read More